There are few people in this country who know the media better than I do. Or who are better placed to deliver the customized media training to help you handle a PR crisis. After 25 years as a network correspondent for CTV News - the last three with Canada's most watched investigative program, W-FIVE – I've seen and heard just about everything.
Let's face it; having a W-FIVE crew show up unexpectedly is probably everyone's worst nightmare. I've interviewed world leaders, politicians, CEO's and celebrities. I know what makes an effective, credible spokesperson. And what doesn't.
Facing a crisis? Our media training program will deliver your most effective media strategy.
Interviews make you nervous? I'll make you a confident spokesperson.
If you can handle an Alan Fryer interview, you can handle anything.
As a reporter, I understand the importance of protecting a source. The same rule applies to you. There's nothing I take more seriously than your privacy and the confidentiality of your issue.
Whether you're a seasoned pro or a novice eager to understand the inner workings of the news media I guarantee our media training program will leave you more confident and better equipped to deal with your media and public relations issues.